The brands of tomorrow
Wedlake Bell is a top 100 English law firm, whose services are based on a high level of partner involvement and business acumen.
We worked with Wedlake Bell to deliver a revitalised brand strategy and identity, to help them grow globally with a clearly differentiated proposition.
We embraced Wedlake Bell’s distinguishing traits - their unequivocal commitment to their clients, their straight talking and relaxed approach - at the heart of the identity.
A distinctive logotype enhanced through foil blocking reflects the firm’s quality and mirrors its human approach.
Wedlake Bell has a history of commissioning art and the visual brand language reflects this through a series of commissioned illustrations that express Wedlake Bell’s unique qualities.
A clear departure from the sober identities of traditional law firms, the illustrations were successfully applied across all brand touchpoints right through to the firm’s work space.