The brands of tomorrow
BRAC Dairy (& Aarong Dairy) inaugurated 1998 to create market access for rural dairy farmers to the urban market and create a conduit.
BRAC Dairy is the mothership / b2b brand to the rural farmers and Aarong is the retail facing brand to consumers Aarong Dairy has 30% market share of the packaged dairy products market.
BRAC Dairy is truly a integrated manufacturing and retail operation and has a great story to tell. 80% of Bangladesh relies on the informal milk market where milk in raw form is delivered in localised settings.
Its infrastructure of 108 chilling centers (collecting milk from 28,000 dairy farmers) is a major supply chain dynamic. It can process 250,000 liters of milk daily with 1400 employees.
Aarong Dairy has 30% market share of the packaged dairy products market.