The brands of tomorrow
We have designed numerous leading newspapers and magazines, from the UK’s original Independent broadsheet newspaper, through to France’s number one cultural magazine, Telerama.
The creation of successful editorially focused brands requires a unique combination of expertise: embracing conceptual vision, type design, brand identity and art direction. Above all, a sixth sense to hit the nail on the head when it comes to the right layout and hierarchy of design… that will sell the publication and achieve desired circulation targets.
Here’s just a few of our successes…
We designed the original Independent and Sunday Independent and went on to design the Observer and the Scotsman. France’s leading cultural magazine Telerama underwent a successful visual rejuvenation that used a unique floating masthead, all part of a strategy to woo a new generation of readers. That year sales increased by
98%
How do people make sense of the world’s issues amidst the profusion of sound bites and sensationalised news reporting.
Vision’s purpose is to challenge readers to explore the historical and philosophical origins of today’s issues. A unique quarterly journal, it brings in-depth insight to complex social, moral and environmental issues.
Each issue creates a unique experience, bringing thoroughly researched and objective knowledge in the hope of building a ‘better world to come.’ Illustrated with striking photography and sharp, clear typography, the journal contains a series of articles by leading philosophical thinkers.
Published in the USA by Vision Media Publishing, Vision is now distributed in more than;
150 Countries
throughout the world.
Digital transformation
Living in the digital world we now inhabit, the consumption of news print has significantly declined over the last 20 years. In the era of the smartphone and tablet devices, there has been a sea change in the way people now largely consume news in digital form.
In 2000 the top 16 UK Daily and Sunday newspapers had a circulation of 21.2 million; in 2020 that had declined to just 7.4 million, a near two-thirds reduction.
Design and branding strategies are now conceived for the digital consumer and an ever changing demographic landscape. What will the next 20 years bring?