The brands of tomorrow
Working on the prelaunch marketing campaign for St. David’s 2, a new retail development in Cardiff, Wales. A joint venture handled by Capitol Shopping Centres and LandSecurities, St. David’s 2 promises to be one of the most significant regeneration projects in Europe.
To raise awareness and generate excitement around the development, attracting retailers to lease the space. Creating a buzz around the development by rolling out a bi-weekly directmail campaign to retailers and their agents.
Direct mail campaign retailer uptake 23%.