British Land: Human property

British Land is a true pioneer in the world of property development and investment. A leader since it formed in 1856, it continues to innovate today, creating places and neighbourhoods that help people achieve success.

Our twenty year collaboration with British Land has seen consistent innovation, uncovering successful new ideas and themes, bringing imagination to corporate communication. We have advised on ever surprising topics and inspiring sponsorship initiatives, enhancing reputation with key stakeholders.

The balance of humanity with a strong clarity of the financial information has produced numerous awards over the years.

A space for innovation

Long before corporate social responsibility became de rigueur, British Land sought to align its brand purpose beyond its business KPI’s, connecting with the strong sense of community and social principles it believes in.

This provided the perfect platform for storytelling. Each year its corporate brand communication was based on a uniquely distinctive social theme or sponsorship. This turned the dry approach of corporate reporting into one of human stories cleverly animating the model clarity of its business information; with inspirational imagery from the worlds of culture, education and sport.

It’s an approach that paid off handsomely.

Courageous marketing pays off

The 21-year relationship

with British Land demonstrates an extraordinary level of trust, having produced award winning annual reports, and helped successfully brand some of its flagship developments, keeping its brand identity fresh. British Land is a fantastic example of a company who values how good design can create business success. Its growth into a top FTSE 100, has courageously broken new ground with its marketing.