The brands of tomorrow
Part of world-leading NGO, BRAC, the Institute of Educational Development (IED) does extraordinary work to bring positive change to peoples lives through transformative education programs across the Global South.
Since forming in 2004 it’s built an enviable reputation as a leader in early childhood development and play based learning, developing and scaling successful concepts such as Play Lab.
However, IED is more than a champion in early childhood development. It also works in care, mental health and teaching / learning where it’s holistic expertise equips people with the tools to build a better life.
The IED brand and identity was not expressing the reality of a dynamic, innovative and influential social organisation. With no brand framework, vision and values in place to focus its growth, it was selling itself short.
We worked with the IED leadership team to create a cohesive and stand out brand strategy guiding all communication, shaping culture and employee behaviours and directing future innovation.
A series of brand interviews, workshops and research insights helped create a new positioning territory ‘inspiring future generations’; the blueprint for re-imagining the brand.
To give each of the brand’s five core product categories a distinct look and feel we created colour coded identities for:
Care and Compassion
Climate Change
Early Childhood and Play
Mental Health
Teaching and Learning
The IED team are rolling out the new brand internally in 2025
as the first phase of its launch program.
In 2026 the new brand will then launch externally to create positive engagement with its diverse audience base.
This will be timed to coincide with the 25th annivesary celebratons of BRAC University. A true milestone for
the university.
There is great excitment within IED for its visionary new brand platform and the impact it will create across its core pillars of activity - from early childhood and play through to care and compassion.
When it comes to transforming lives through education,
care and mental health the unequivocall goal of IED is to be:
No 1