The brands of tomorrow
In the crowded insight and innovation consultancy market how do you truly stand out?
Lucid People are international insight, brand and innovation consultants with a fantastic reputation for the transformative way they fuse IQ + EQ to uncover inspirational insights that fuel successful brand development.
Lucid People’s clients truly value the simplicity with which it articulates complex issues and the team wanted to ensure it was practising what it preaches in its own website and messaging.
Walker Lorenz has worked closely with the Lucid People team to help sharpen the expression of what the consultancy does and the commercial difference it makes to its clients brands.
Our work was two-fold; developing new messaging and a new tone of voice together with re-vitalising Lucid People’s website with better signposting, easier navigation and more dynamic messaging. At its heart is a very human tone of voice and a clever synthesis of visual and verbal metaphors - bold and simple in their execution.
With this new vitality Lucid People is all set to truly stand out.