Privacy
This Privacy Notice applies to processing personal data in connection with the provision of the Walker Lorenz website at walkerlorenz.com and all of the services we offer, including from the Site and other such locations around the world. We respect the privacy of every person who visits our Site and are committed to ensuring a safe online experience for all.
1 Purpose of this privacy notice
This Privacy Notice explains our approach to any personal data that we might collect from you or which we have obtained about you from a third party and the purposes for which we process your personal data. This Privacy Notice sets out your rights regarding our processing of your personal data.
When we talk about “personal data”, we mean any information which relates to an identified or identifiable living individual
This Privacy Notice informs you of the nature of the personal data about you that is processed by us and how you can request that we delete it, update it, transfer it and/or provide you with access to it.
This Privacy Notice is intended to assist you in making informed decisions when using the Site and our Services. Please take a moment to read and understand it; in conjunction with our Cookie Policy.
This Privacy Notice only applies to the use of your personal data obtained by us, whether from you directly or from a third party. It does not apply to personal data collected by third parties during your communications with those third parties or your use of their products or services (for example, where you follow links to third party websites over which we have no control, or you purchase goods or services from those third parties).
2 About us
The Site and our Services are made available by Walker Lorenz (“Walker Lorenz”, “we”, “us, “our”). Walker Lorenz is the data controller responsible for your personal data.
3 Contacting us
If you have any questions about this Privacy Notice or want to exercise your rights set out in this Privacy Notice, you can contact us by:
Sending an email to hello@walkerlorenz.com;
4 Collecting and receiving personal data
To collect and receive personal data we use different methods:
Personal data you provide to us
You may give us your personal data directly. This will be the case when, for example, you contact us with enquiries or complete forms on our Site, subscribe to receive our marketing communications or provide feedback to us.
Personal data we collect using cookies and other similar technologies
When you access and use our Site, we will collect certain technical information about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
Personal data received from third parties
From time to time, we will receive personal data about you from third parties. Such third parties may include analytics providers, payment providers, hotel and transport providers and third parties that provide technical services to us so that we can operate our Site and provide our Services.
Publicly available personal data
From time to time we may collect personal data about you (including your contact details, biography, interests or affiliations) from publicly available sources (including open source data sets), media reports or that you or a third party may otherwise make publicly available (for example through speeches at events or publishing articles or other news stories or posts on social media platforms).
5 People we collect personal data about
We collect and process personal data from the following people:
Site visitors
If you browse our Site, register for updates on our Site, contact us with an enquiry through our Site, submit a complaint through our Site or use any Services available on our Site, we will collect and process your personal data regarding your interaction with us.
Clients
If you buy services from us, we may collect and process your personal data in connection with the supply of services to you.
Personnel that work for our partners and suppliers (including subcontractors)
If you (or your organisation) supply products or services to us or otherwise partner with us, we may collect and process your personal data in connection with our receipt of those products and services and/or partnership. This may include personal data included in any email or telephone communications or recorded on any document relating to an order for the products or services.
6 Personal data we collect
We use your personal data for the following purposes:
Fulfilling our Services
We collect and maintain personal data that you submit to us for the purpose of supplying Services that you have requested from us via our Site or where we contract with you to provide our Services. We may collect and process your personal data whether you are interacting with us on your own behalf or on behalf of any organisation you represent.
The personal data we process may include your name and contact information (such as email address, postal address and telephone number) and your payment information (where applicable). We process this information so that we can fulfil the supply of Services, maintain our user databases and to keep a record of how our Services are being used.
Linking to social media sites and interacting with our social media pages
If you click on one of the social media links on our Site or otherwise interact with our social media pages such as on Facebook or Instagram (including interacting with any ‘like’ or similar embedded features on our Site or social media accounts) we and the relevant social media platform may receive information relating to this interaction and may share your personal data in connection with this purpose. For more information about how we use this personal data, please see the Insight and Analysis section below.
Please note that we are a joint controller with the relevant social media platform in respect of the personal data we use which is collected via your use of our social media pages. Your personal data may be used by the relevant social media platform for additional purposes. For details of how the relevant social media platform uses your personal data, please see the privacy policy of the relevant social media platform.
Client service and general enquiries
Our Site features a “Contact us” page which invites you to submit general enquiries about our Site and our Services by email, telephone or post.
When you make an enquiry, we will collect and process your name, contact information (including email address and/or telephone number) and any other personal data that is relevant to your enquiry. We use this information to manage and respond to your enquiry.
Email and SMS/MMS marketing activities
We use your name and email address to send you (or the organisation you represent) marketing communications by email. We may use your mobile telephone number to send you marketing communications by SMS/MMS. Our email and SMS/MMS marketing communications will include press releases, information, thought pieces, articles and general information about our organisation, our Site and the services we provide.
We may share your personal information with a variety of this party email or text message marketing providers (including MailChimp) who assist us in delivering our email marketing campaigns and newsletters.
We will only send you marketing communications by email where you have consented to receive such communications, or where we have another lawful right to send such communications to you.
Receipt of services from suppliers
If we engage you or the organisation you represent to provide us with products or services (for example, if you or the organisation you represent provide us with services such as IT support, production, artwork or financial advice), we will collect and process your personal data in order to manage our relationship with you or the organisation you represent, to receive products and services from you and, where relevant, to provide our Services to others.
The personal data we collect from you may include your name, job title, contact information (including email address, telephone number and postal address), bank account or other payment details and any other personal data you volunteer which is relevant to our relationship with you or the organisation you represent.
Business administration and legal compliance
We use your personal data for the following business administration and legal compliance purposes:
to comply with our legal obligations;
to enforce our legal rights;
to protect the rights of third parties
Any other purposes for which we wish to use your personal data that are not listed above, or any other changes we propose to make to the existing purposes, will be notified to you using the contact details we hold for you.
7 If you fail to provide your personal data
Where we are required by law to collect your personal data, or we need to collect your personal data under the terms of a contract we have with you, and you fail to provide that personal data when we request it, we may not be able to perform the contract we have or are trying to enter into with you. This may apply where you do not provide the personal data we need in order to provide the services you have requested from us.
8 How we obtain your consent
Where our use of your personal data requires consent, you can provide or withdraw such consent:
at the time we collect your personal data following the instructions provided; or
by informing us using the contact details set out in the “How to contact us” section above.
9 Use of cookies and similar technologies
Our Site may use certain cookies, web beacons, pixel tags, log files and other technologies. Please see our Cookie Policy find out more about the cookies and other similar technologies we use, the purposes we use them for and how to manage, block or delete them.
10 Third party links and services
This Privacy Notice does not apply to your interaction with services provided by third parties.
Our Site may contain links to third party websites and services.
When you use a link to go from our Site to another website (even if you don’t leave our Site) or you request a service from a third party, this Privacy Notice shall not apply to the processing of your personal data carried out by the relevant third party provider.
Your browsing and interactions on any other websites, or your dealings with any other third party service provider, is subject to that website’s or third party service provider’s own rules and policies. We do not monitor, control or endorse the privacy practices of any third parties.
We encourage you to become familiar with the privacy practices of every website you visit, or third party service provider that you use in connection with your interaction with us, and to contact them if you have any questions about their respective privacy notices and practices.
This Privacy Notice applies solely to personal data processed by us through your use of our Site, your receipt of our services and/or in connection with our business operations. It does not apply to the processing of your personal data by third party websites and third party service providers.
11 Sharing personal data
We will only share personal data with others when we are legally permitted to do so. When we share personal data with others, we put contractual arrangements and security mechanisms in place to protect the personal data shared and to comply with our data protection, confidentiality and security standards and obligations.
When processing your personal data, we may need to share it with third parties, for example:
Payment providers and banks: We share personal data with third parties who assist us with the processing of payments and refunds.
Third-party email marketing and CRM specialists: We share personal data with specialist suppliers who assist us in managing our marketing database and sending out our email marketing communications.
Auditors, lawyers, accountants and other professional advisers: We share personal data with professional services firms who advise and assist us in relation to the lawful and effective management of our organisation.
Sharing with other third parties: Occasionally, we may receive requests from third parties with authority to obtain disclosure of personal data, such as to check that we are complying with applicable law and regulation or to establish, exercise or defend legal rights. We will only fulfil requests for personal data where we are permitted to do so in accordance with applicable law or regulation.
This list is non-exhaustive and there may be circumstances where we need to share personal data with other third parties in order to operate our Site and provide our services.
12 Transfers outside the European Economic Area
Where necessary, as part of delivering our services, we will transfer personal data to countries outside the EEA.
Non-EEA countries do not have the same data protection laws as the EEA. They may not provide the same degree of protection for your personal data and may not give you the same rights in relation to your personal data. We will take reasonable steps to ensure the security of your personal data in accordance with applicable data protection laws.
When transferring your personal data outside the EEA, we will ensure that, where required by applicable law, at least one of the following safeguards is implemented:
Adequacy decisions: We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_en.
Model clauses: Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
EU-U.S. Privacy Shield: Where we have partners or suppliers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US. For further details, see https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/eu-us-privacy-shield_en.
Please contact us if you would like further information on the specific mechanisms used by us when transferring your personal data outside the EEA.
13 How long we keep personal data
In respect of personal data that we process in connection with the supply of our Services, we may retain your personal data for up to six years from the date of supply of the relevant Services and in compliance with our data protection obligations.
In respect of any other personal data that we process, we will retain relevant personal data for up to three years from the date of our last interaction with you and in compliance with our data protect obligations.
If any personal data is only useful for a short period (e.g. for a specific marketing campaign), we will not retain it for longer than the period for which it is used by us.
If you have opted out of receiving marketing communications from us, we will need to retain certain personal data on a suppression list indefinitely so that we know not to send you further marketing communications.
14 Confidentiality and security of personal data
At all times we commit to keeping the personal data you provide to us secure, taking reasonable precautions to protect your personal data from loss or misuse.
We have implemented information security policies and measures to protect the personal data that we have from:
unauthorised access;
improper use or disclosure;
unauthorised modification; and
unlawful destruction or accidental loss.
15 How to access your information; your other rights
You have various rights in relation to the personal data we hold about you. If you would like to exercise any of these rights, please contact us using the details on our Contact page Your rights include:
Right of access
If you ask us, we will confirm whether we are processing your personal data and, if so, provide you with a copy of that personal data (along with certain other details).
Right to rectification
If the personal data we hold about you is inaccurate or incomplete, you are entitled to have it rectified. If we have shared your personal data with others, we’ll let them know about the rectification where possible.
Right to erasure
You can ask us to delete or remove your personal data in some circumstances, such as where we no longer need it or where you withdraw your consent (where applicable). If we have shared your personal data with others, we will let them know about the erasure where possible.
Right to restrict processing
You can ask us to ‘block’ or suppress the processing of your personal data in certain circumstances such as where you contest the accuracy of that personal data or you object to us processing it for a particular purpose. If we’ve shared your personal data with others, we’ll let them know about the restriction where it is possible for us to do so.
Right to data portability
You have the right, in certain circumstances, to obtain personal data you have provided to us (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer it to a third party of your choice.
Right to object
You can ask us to stop processing your personal data, and we will do so, if we are:
relying on our own or someone else’s legitimate interest to process your personal data, except if we can demonstrate compelling legal grounds for the processing; or
processing your personal data for the purposes direct marketing.
Right to withdraw consent
If we rely on your consent (or explicit consent) as our legal basis for processing your personal data, you have the right to withdraw that consent at any time. You can exercise your right of withdrawal by contacting us using our contact details in the “Contact us” section above or by using any other opt-out mechanism we may provide, e.g. an unsubscribe link in an email.
Right to lodge a complaint with the supervisory authority
If you have a concern about any aspect of our privacy practices, including the way we have handled your personal data, please contact us using the contact details provided in the “How to contact us” section above. You can also report any issues or concerns to a national supervisory authority in the Member State of your residence or the place of the alleged infringement.
16 Changes to our privacy notice
To ensure that you are always aware of how we use your personal data, we will update this Privacy Notice from time to time to reflect any changes or proposed changes to our use of your personal data. We may also make changes to comply with changes in applicable law or regulatory requirements.
We will notify you by e-mail of any significant changes to this Privacy Notice. However, we encourage you to review this Privacy Notice periodically to be informed of how we use your personal data.
Last updated June 2021